Monday, February 28, 2011

Our taxonomy (what are the words?)

We need to generate words that describe the "thing" we are creating.

1. What are words that exemplify the role of the ambassador (more the merrier)?

This should be shown the client.

2. What are words that describe the ambassador role's methods used to perform the role (more the merrier)?

This should be shown the client.

Role of ambassador

What kind of skills does an ambassador need?

From Stephen's email:

Objective of the Ambassador Program

The objective of the Ambassador Program at Thanksgiving Point is to empower staff and volunteers to be able to enhance visitors’ experiences through meaningful interaction.

Roles of an Ambassador
  1. Help facilitate meaningful experiences with the visitors.
  2. Be friendly and outgoing
  3. Be somewhat knowledgeable about the subject matter in a particular venue (Gardens, Museum, Farm Country, etc.)
  4. Be aware of upcoming events that may be of interest to the visitors
  5. Be an advocate for both the visitors and Thanksgiving Point
  6. Converse with visitors
  7. Become a mentor/coach to other ambassadors-in-training

[end of email text]


Friday, February 18, 2011

Drive for consensus

Barbara Rogof "Apprenticeship in thinking" - parent-child playful interaction.

The exercise in documenting everyone's opinions highlights consensus and differences. The document is the start of creating a document for the client to review and give a thumbs up or down on the direction of the project.

We are designing a product, brand, interface, multi-use system and maybe a project.

Wednesday, February 16, 2011

My answers on the team spreasheet

Who is the client?

Blake

What does the client most want from IP&T graduate students?

Blake has two goals: 1) Connect the guests' experience across the entire property and 2) Facilitate parent-child and family interaction during their visit.

What is our group's expertise?

Instructional Psychology and Technology

Does what the client most wants align with our expertise?

Goal #1 - Sort of. Goal #2 - Yes.

Can we deliver what the client most wants from us?

Maybe.

What should we deliver specifically?

Staff training program that meets Blake's two goals by 1) identifying the connections within the property areas, 2) designing training to help staff understand and properly/effectively communicate these connections, 3) identifying the potential opportunities for parent-child and family interaction within the property areas, and 4) designing training to help staff un-intrusively facilitate these interactions.

Personal reflection

What is the one sentence that defines the client need?



Personal thought: One way to create a branded experience is to manage expectations no matter where you are in the property. What is the guest expectations that should be implemented across all areas?

Monday, February 14, 2011

Interviews summary

Similarities:

Volunteers with passion for Thanksgiving Point (Tracy, Val, Blake)
Guest experience is top priority (Tracy, Val, Blake, Gary)
Volunteer training is needed for greater roles (Val, Gary, Blake)
Families are target guests (Tracy, Blake)
Family-interaction (parent-child, grandparent-child) is a goal (Tracy, Blake)
Largest category of guests is younger mothers with children/strollers (Tracy, Gary, Val)
Discovery learning and fun are high priorities for properties (Tracy, Gary)
Membership pass is selling goal. (Tracy, Gary, Blake)

Differences:

Thanksgiving Point needs to be more like one experience/property instead of three (Blake) vs. There are too many directors to coordinate activities between areas and there is an issue of revenue sharing (Gary) Gary was not sure it was a good idea to try and be one property.

Role of volunteer should be expanded to include docent-type responsibilities (Blake, Val) vs. He can't rely on volunteers to play a central role, only to play background roles, although he wants to. (Gary). Reliability is a central concern in using volunteers.

Breather after interviews

Anton Jay: Management and Maciavali

England had kings and courtiers and then there were the barrons out away from the court and they had their courtiers. The relationship between the king and the courtier and the king and the barrons. Who had priority courtier or barron? What configuations work and don't work?

Blake is our main contact. His ideas are least formed.

One thing that could be useful at this point is an understanding document that includes what we know and how we can help.

Assingment: Summarize interviews