What is the real problem to be solved with our design?
The client may not know the "real" problem. They may even think they know. Designers should attempt to escape a structural mindset. We are not just designing a manual with sections and pages, etc. We are not just defining a role with characteristics, tasks, behaviors, etc.
Mass customization - made possible by modularity of goods.
Using existing infrastructure introduces constraints to be accounted for in the design.
Read chapter 1 of Krippendorff.
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